AUTHENTIC outdoor adventure shop offers sportswear, footwear and hiking equipment of the world brands The North Face, Timberland, Napapijri and Smartwool, as Strim Commerce Ltd. is the exclusive distributor of the three brands for Bulgaria. You can also buy Smartwool products in the shop.

The North Face was founded in 1966, when mountaineering and hiking were still unpopular sports. Lovers of these activities had to use heavy military equipment, and this was put to an end by the passionate ski enthusiast Doug Tompkins, who, together with his wife Suzi, decided to open a small hiking and ski equipment shop in San Francisco. In 1968, Kenneth “Hep” Klopp acquired The North Face and changed direction from retail to manufacturing. Over the years of development, The North Face has strived to conquer ever higher peaks. High technologies are created and used to allow professional and amateur athletes to get as close to nature as possible, to reach places known to few.

Timberland’s story began more than five decades ago with the creation of a yellow boot called the “Timberland”, which over the years has become an emblem of quality. It is a combination of premium yellow nubuck, thick rubber sole and unprecedented craftsmanship that over the years has transformed from a work boot into a fashion trend. Timberland, a subsidiary of VF Corporation, is a global leader in the design, engineering and marketing of high-quality footwear, apparel and accessories for consumers who value their time outdoors.

Napapijri, name that means “Arctic Circle” in Finnish, started in the late 1980s in Italy as a division of Green Sport Monte BiancoS.p.A., which produced innovative backpacks. This family-run company’s drive for experimentation soon evolved into making clothing, creating a new trend in the sector. For the first time, a highly technological and sporty brand has made its way into urban wear.

In the AUTHENTIC store you can also find Smartwool socks, clothing and accessories. The company produces products primarily from merino wool, which absorbs moisture, retains and regulates body temperature.