In 1895, Daniel Swarovski, inventor and innovator from Bohemia, moved to Wattens, Austria, with his new invention – a machine for cutting and polishing crystal jewelery. This marked the beginning of a real revolution for the world of fashion and the Swarovski brand became a world leading manufacturer of precision sliced crystal for fashion, jewelery and more recently lighting, architecture and interiors. Today the company is still a family business, run by the fifth generation family members of Swarovski with 25,000 employees in 120 countries worldwide. Company “VIL” Ltd is the official representative of Swarovski for Bulgaria and has 7 boutiques and several multibrand stores.