Modiana is created in year 1989 with initial accent in denim clothing.

The brand expanded its activities and enriched its portfolio in the next years, and becomes the company with the fastest expansion of all sportswear brands in Central and East Europe. True to its motto “Modiana anywhere”, the brand is represented in all major cities in Bulgaria Modiana style is oriented to fashion sensitive customers – young man and women from 18 to 35 years old. The Brand offers a great variety of clothing and fashion accessories, with remarkable appearance, high quality and fashionable lines, presented in spacious and well-arranged shops with excellent level of service. As a result, Modiana became a favorite and preferred fashion brand among the young people in Bulgaria for the last years.

Modiana offers to the customers K-club cards for discounts, gift vouchers, season actions and many other attractive promotions.

The main goal of Modiana is to stay true to its philosophy – to bring to the customers the best products at the best prices.

Because we believe the fashion is not a luxury but your right.