The HUGO collection is designed for those who take their own approach to style, offering a full range of tailoring and casual pieces with fashion-forward attitude.

HUGO Menswear

HUGO Menswear presents sharp cuts and clean designs that stand outside of the status quo. With tailoring at its core and a strong casual influence, HUGO questions the established notions of menswear to create clothing for those who lead rather than follow. The HUGO man’s only rule when it comes to style: being his authentic self and nothing else.

HUGO Womenswear

The HUGO Womenswear collection offers styles filled with bold attitude, ranging from modern tailoring to life-of-the party dresses and casualwear. There are no rules. Everything can be mixed with everything. The HUGO woman sees fashion as a form of self-expression and understands the transformative power of clothing.

Brand Values

Globally engaged, always curious and authentically expressive. HUGO is the platform of self-expression. Prepare to embrace the possible.

Wearing Occasions

The wearing occasions of HUGO range from modern suits with contemporary cuts to casual outfits and provide our customers the perfect progressive office or casual look.