Coral – the leading color in the new collection of DiKa

Leading color of the new collection of DiKa is coral: a promise for spring and beautiful emotions. Find out more here and hurry-up: quantities are limited!


Mohito Rock&Dots

  The preview of the new season in the MOHITO is a Rock&Dots collectionin a rock climate, focusing on two strong colour accents – red and black. It is these colours, combinedwith the characteristicdots,that became the inspiration for the brand’s early spring proposals. The early spring in MOHITO means an energetic red, perfect to go […]


Parfois opened its store at The Mall

The new store of Parfois, The Mall, welcomes you! Level 0.


Change your unwanted clothes for a voucher of 20 bgn

Triumph believes that smarter purchase choices are fundamental for us and our planet. Therefore they created the “TOGETHER WE RECYCLE” program in order to start supporting the transition towards a more circular textile industry and make it convenient and rewarding for consumers to give used clothing a new life. As a thank you treat for helping them […]


Boho avant-garde autumn lookbook by Reserved

Boho, bourgeois elegance and bon ton chic. These are the leitmotifs of the autumn Reserved collection. It’s time to make amends with your old friend… nonchalance. The autumn Reserved collection is an ode to the style of artistic bohemian dressing from the early 20th century, but vamped up with a modern cut and sport accessories. […]


Mohito Romantic Stories Look book AW’19

MOHITO launches the Autumn season with their new look book: ROMANTIC STORIES. The collection includes modern, trendy and nonchalant outfits twisted up with that rock’n’roll vibe, but it also does not lack classics, femininity, and focus on elegant style full of grace and everlasting chic. MOHITO’s propositions for the upcoming season are full of feminine […]


New Look Book Reserved

A harmony of style in the latest Reserved lookbook /Naturally simple /Pure poetry/ Boho melancholy/ Retro and romanticism combined Ethnic nomad and boho globtrotter immersed in the surrounding pop culture are the characters featured in the latest summer lookbook of Reserved. The Moroccan off-the-beaten-track locations are not only a perfect background for the campaign, but […]

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The Discreet charm of denim from Reserved

Boho, retro, rave. The latest denim collection by Reserved draws a lot on the stylish past. But that, overall, boils down to a forward looking effect. It has been 150 years since jeans were invented, and over half a century ago Diana Vreeland, a famous fashion editor, made the following comment: “Blue jeans are the […]


Spring at Reserved in earthy colours

Reserved launches the 2019 spring season on a very natural note, in earthy colours. The collection embraces a very modern vibe, yet with a retro twist. Unique casual Modernist, avant-garde, vintage. That is the gist of Reserved spring designs. The brand’s designers draw on the flamboyant 1970s. And the image of the fashion icons of […]


Winter Sales Lookbook

Have you ever found yourself in a store with a garment or a jewel in your hand, thinking to yourself: “Do I need it?”, “Does it fit me?”, “Would I ever wear it?”, “Do I have an outfit to match it with?”…Well, put your concerns to rest, because our terrific winter discounts are here. The […]


Winter Sales at The Mall

It’s time to wave goodbye to the A/W 18 collection with discounts suiting such an occasion! There are all those things you wondered about. There are all those things you waited for the right time to buy. There are all those things you couldn’t stop thinking about the whole season. Now it is the time […]


Working Hours at The Mall During the Holidays

Our hardworking elves at The Mall also need to get some rest after they’ve worked very hard so you can buy presents for you and your favourite people. That’s why during the holidays The Mall is going to have different working hours. Here they are: 24.12.2018 – 10:00-18:00 h. 25.12.2018  – 13:00-20:00 h. New Year 31.12.2018  – […]