“ESSENCE E By Triumph” Launch Event In Shanghai With Actress Liv Tyler


30/10/2017, SHANGHAI : On the 30TH of October Triumph unveiled the new Essence SS 2018 collection at a preview runway show in Downtown Shanghai, in front of an International audience of media and VIPs. Sitting front row was brand ambassador Liv Tyler, who features in both the AW 2017 and SS 2018 global campaigns shot by renowned photographer, Rankin. The runway show was followed by a panel discussion, which also featured Chinese supermodel, Bonnie Chen and China Harper’s Bazaar Associate Chief Editor, Wei Tan.

Taking to the stage at the exclusive ‘55 By The Group’ venue, the three inspiring women discussed, life, style and lingerie as well as juggling family and work and everything in- between.

Liv Commented: “I tend not to follow trends but really love classic fashion in beautiful fabrics”. Talking about her work/life balance, she said “I have always trusted my instinct my whole life, sometimes doing things when others around me weren’t so sure. Finding your own passion is the essence of life and for me is key to being happy and when you feel good, you look good”.

Model Bonnie Chen commented: “Like Liv, I don’t consider myself to be a fashion follower and prefer classic, timeless style. I am happiest when I am challenging myself and meeting new people, just like today”.

Editor, Wei Chen said. “I feel very lucky to be doing the job I do, having the confidence as a woman to pursue my passion in fashion but the most important thing for me is having the balance between work and my family. “

Oliver Spiesshofer, Triumph Managing Partner, says: “It is a huge honour to celebrate the launch of Essence by Triumph with Liv Tyler here in Shanghai. She so perfectly embodies the style and sensuality of the collection and of course it is important for us to launch this here in Asia for our Triumph customers, who have a strong affiliation with fashion and style.

Triumph Essence is the style setter of the Triumph house. Its elegant styles are crafted in luxurious fabrics with the latest in delicate and decorative innovations. Chic and seductive, Essence offers lingerie that makes a statement and works perfectly with every modern woman’s stylish wardrobe.
The Essence by Triumph collection is available online and in shops: www.triumph.com.