The O bag (Fullspot) brand was established in Italy in 2009 by a vibrant and experienced group of extraordinarily innovative individuals who sought to create colourful and quirky objects of desire.
Our Italian designed fashion accessories are customisable, as additional parts can be bought to mix and match according to an outfit, preference, or mood on the day.
The brand aim is to give our customers greater freedom to express themselves sartorially and to accessorise in a distinctive and ever changing way.
The perfect marriage of form and function explains our cult following amongst those appreciative of practical and aesthetic design.
Our first product launch was the O clock watch; characterised by clean minimalist design with mix and match dials and straps in a wide range of designs and colours. In 2010 we launched an ever-growing collection of O bag handbags and shoulder bags.
Numerous colours and mix and match handles and accessories allow customisation to suit your style, outfit and taste. Following on from the original O bag ‘classic’ came the O bag mini, O bag beach, O pocket, O basket, O chic, O folder, some limited edition handbags and shoulder bags and more colours and accessories.