ASICS is a multinational brand specialized in sporting goods manufacture. The name is an acronym derived from the Latin phrase Anima sana in corpore sano ‒ ‘A sound mind in a sound body’. It is on this foundation that ASICS builds its consistency, innovation, ingenuity, and the pledge to make quality products.
Many of the technologies developed are breakthroughs in the world of sports and have facilitated the design of some of the most comfortable footwear and apparel on the market, targeted to athletes. Progressively, ASICS established itself as one of the most favoured sports brands on account of the high-tech products ensuring high performance and extreme comfort, as well as on account of the optimum price/quality ratio offered to the clients of this trademark, commensurate with the market average. In Bulgaria ASICS enjoys the trust and support of the majority of sports federations, as well as of a number of sports clubs, for delivery of sports equipment of recognized quality.
ASICS’s exclusive shop in Bulgaria is part of the latest concept of the brand as to the vision and design of its shops, only two of this kind existing as of now in Europe. The clients of the shop will find the newest brand models of running shoes, apparel, and textiles, designed for various kinds of sports activities ‒ tennis, volleyball, running, and mountain tourism. A team of experienced professionals are available to consult each client and to take care that every customer entering the shop receives the best and most suitable product.