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The Discreet charm of denim from Reserved

Boho, retro, rave. The latest denim collection by Reserved draws a lot on the stylish past. But that, overall, boils down to a forward looking effect. It has been 150 years since jeans were invented, and over half a century ago Diana Vreeland, a famous fashion editor, made the following comment: “Blue jeans are the […]


Spring at Reserved in earthy colours

Reserved launches the 2019 spring season on a very natural note, in earthy colours. The collection embraces a very modern vibe, yet with a retro twist. Unique casual Modernist, avant-garde, vintage. That is the gist of Reserved spring designs. The brand’s designers draw on the flamboyant 1970s. And the image of the fashion icons of […]


Winter Sales Lookbook

Have you ever found yourself in a store with a garment or a jewel in your hand, thinking to yourself: “Do I need it?”, “Does it fit me?”, “Would I ever wear it?”, “Do I have an outfit to match it with?”…Well, put your concerns to rest, because our terrific winter discounts are here. The […]


Winter Sales at The Mall

It’s time to wave goodbye to the A/W 18 collection with discounts suiting such an occasion! There are all those things you wondered about. There are all those things you waited for the right time to buy. There are all those things you couldn’t stop thinking about the whole season. Now it is the time […]


Working Hours at The Mall During the Holidays

Our hardworking elves at The Mall also need to get some rest after they’ve worked very hard so you can buy presents for you and your favourite people. That’s why during the holidays The Mall is going to have different working hours. Here they are: 24.12.2018 – 10:00-18:00 h. 25.12.2018  – 13:00-20:00 h. New Year 31.12.2018  – […]

1440х760 Mall GW 12 2018

Gifts Week in Grand Optics from 7-th to 16-th of December

Up to 300 BGN CHRISTMAS DISCOUNT on eyeglasses and sunglasses. See more here. Grand Optics – Expert vision care.


How The Friday of Temptations Went

Sometimes the most awaited events pass in the blink of an eye. Especially when you are having fun. That is how we felt on The Friday of Temptations. Despite the prolonged working hours, the 14-hour working day passed by so fast! Thousands of shoppers were able to enjoy the variety of promotions the shops at […]


The first two-way Bitcoin ATM in Bulgaria

The first two-way Bitcoin ATM in Bulgaria is located in The Mall on Level -1 in front of K-Express. The convenient working hours of the commercial centre, direct access to the parking and business units, convenient transport links to the centre of the city and Trakiya highway, as well the proximity to Sofia Airport make […]


Your Fashion Guide Is Here

At The Mall we think it’s our mission to make you look and feel great. That’s why we publish MY MIX – the fashion guide for those, who know who they are, and for those who are still searching for their identity. On its pages we have mixed the current AW18 trends in fashion for […]

Thomas Sabo

Колекция есен-зима 2018 #PhasesOfLove

“ Колекция есен-зима 2018 #PhasesOfLove на @UNOde50 Bulgaria може да откриете в The Mall, ниво 1. Очакваме ви точно до ексалаторите :)”


The Mall with new parking tariff

From 24.09.2018. in The Mall there will be valid New Parking Tariffs. Shopping with pleasure!! Parking tariffs, effective since 27.10.2016  Last amended as of 24.09.2018 Parking fees Еvery day of the week (working days and weekend): Up to 2 hours stay – free of charge; From 2 hours (commenced 2nd hour) up to 6 hours stay […]


-50% of the second item in Levi’s

Between 23-25.11 you can take advantage of the exclusive promotion of Levi’s: -50% of the second item!