The Mall is part of the donation programme of UNICEF – Blagodetel Company

THE MALL is part of the regular corporate donation programme of UNICEF in Bulgaria − BLAGODETEL Company. We support the mission of the organization to secure nurturing care, love, protection and a chance for better future for EVERY CHILD. Our engagement is related not only to fundraising activities regarding the Country Programme of UNICEF in Bulgaria, but also to the opportunity to communicate key messages regarding the successful development and realization of all boys and girls in the country.

Being part of BLAGODETEL Company, The Mall provides UNICEF with the opportunity to use pro bono advertising spaces on the territory of the shopping center for the realization of the fundraising initiative Champions for the Children. The visitors of the Mall could learn from the teams of Champions for the Children more about the active UNICEF campaigns and programmes; more about the results that the organization has achieved during the last years with the support of thousands of Blagodetel donors in the country; and learn how to join the big family of UNICEF in Bulgaria via regular donations.

If you want to support UNICEF’s mission, you could make an online donation at or you could send an SMS with text 5 to 1021 and start your monthly donations of BNG 5 via your mobile phone. *The donations are free of VAT and taxes for the customers of all mobile operators in Bulgaria. See more at

More information on the BLAGODETEL Company programme is available here.