Between the 1st and the 16th of June we created an experience like nothing else!
We recreated the magic of The Lion King in the real world. We made it happen by becoming the first in Bulgaria to provide you exclusivity to original Disney sets.
This activation at The Mall united two generations – the ones who grew-up with the legendary movie and their children.
All fans of The Lion King had the chance to take pictures at the Pride Rock, reliving one of the most emotional family moments in the history of cinema. Hundreds of visitors posed in front of the beautiful sunset.
The bravest among our guests had the chance to take the challenge of The Lion King, overcoming many obstacles on their way to the final of our playfield, proving they are bold and worthy of the crown of the Animal King.
For two weeks hundreds of fans were visiting The Mall to see the sets and demonstrate their courage. And we gave them something to feed the soul as well – we read stories about The Lion King and had plays, inspired by the movie. The children were mesmerized and some of them went home with brand new books and other surprises.
The beginning of it all was grandiose – with a magical show by Bate Nencho for the 1st of June. The whole joyous feeling was amplified by the facepainting we did on the little lions’ faces, the balloons and all the presents we gave away.
And although our adventures have already ended, the reason for all of this is yet to come. The new photorealistic version of the Lion King comes to Arena The Mall on the 19th of July on 2D, 3D, IMAX 3D and 4DX, with original and Bulgarian audio.
In case you are wondering how a movie can evoke so many emotions or you simply want to relive the magic of Simba, Mufasa, Timon and Pumbaa, don’t hesitate – we are expecting you at the cinema on level 2.